How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
ConversionXL
AUGUST 19, 2016
billion smartphone users in 2012. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). Once you define your cohort, you can begin comparing how different variations of it affect user behavior and their retention.
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