Remove 2012 Remove Acquisition Remove Campaign Remove Retention
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion smartphone users in 2012. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). Once you define your cohort, you can begin comparing how different variations of it affect user behavior and their retention.

Mobile 48
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Starting an Online Casino

The Startup Magazine

Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee.

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Are You Ready for Equity Based Crowdfunding?

Up and Running

The SEC’s proposed rules (mandated by the JOBS Act of 2012) amend the Securities Act of 1933 and the Securities Exchange Act of 1934 to allow the offer and sale of securities through an internet crowdfunding campaign, similar in some respects to donation crowdfunding campaigns conducted on Kickstarter and Indiegogo.

Equity 125
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You Should Probably Send More Email Than You Do

www.kalzumeus.com

Posted on May 31, 2012. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. For example, I wrote a drip marketing campaign (a series of emails scripted to go out at particular intervals) for WPEngine. Greatest Hits.

Email 54
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Key Performance Indicators (KPIs) for Optimization

ConversionXL

3) Customer Acquisition Cost. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). If you are entrepreneur planning your next business, you can’t afford to ignore the cost of customer acquisition. Gaining customers requires a certain financial investment.

Metrics 121
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How to Conduct a SaaS Funnel Audit

ConversionXL

However it comes with it’s own set of challenges, like retention and churn. Customer Acquisition Cost (CAC). Customer Acquisition Cost refers to the resources that a business uses in order to acquire an additional customer. Identifying and optimizing the biggest acquisition expenses. Optimizing Customer Lifetime Value.

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. According to a case study on the Google Analytics blog , Watchfinder decided to set about a remarketing campaign using Google ads.

Customer 133