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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. They warned people for years before 2012.

SEO 60
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. SiriusDecisions Rearchitected Demand Waterfall (2012). That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. Image source ).

Demand 101
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%). Another 22.50% have a Master’s Degree.

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9 Things You Should Know About Social Login & CRO

ConversionXL

In fact, 54% of users said they may actually leave a website and go to another rather than complete an individual registration form, according to a 2012 survey conducted by Blue Research. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93
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Is Emotion Necessary To Make More Sales?

ConversionXL

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Overall, the campaign would involve a lot of text. million customers total) in 2012. image source. 8,500 tweets.

Sales 126