B2B Ecommerce Sites: What Works for B2B Buyers?
ConversionXL
MARCH 13, 2019
But that argument ignores emotional values such as trust , which help explain why “Nobody gets fired for hiring IBM.”. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012. Now, however, more new business flows through search and other channels. The makeup of B2B buyers has shifted.
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