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2017 Construction Marketing STAR Awards – Winners Announced

YoungUpstarts

Winners of the 2017 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards are announced by the program sponsor, the Construction Marketing Association (CMA). 2017 STAR Award winners are notified by email and mail, and receive a frame-quality certificate. View 2017 winners in a dedicated gallery website : www.cmastarawards.com.

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Beginners’ Guide To Search Engine Advertising

YoungUpstarts

Search engine advertising is more than just a buzzword. However, there’s a bit of a learning curve that keeps many businesses away from this area of online advertising. What exactly is Search Engine Advertising ? Any time you search for something online, you’re engaging with search engine advertising.

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4 Ways Small Businesses Can Improve Their PPC Game

YoungUpstarts

As a little guy in the PPC game, going up against the big boys can be a bit daunting. However, you don’t have to have a massive budget or a 24/7 team of expert marketers in order to set up a solid PPC strategy that will deliver a healthy ROI. by Andy Beohar, VP of SevenAtoms . Tip 1 – Focus on Long-tail, Niche Keywords.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. Set Specific Goals. This is known as semantic SEO.

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8 Reasons Why Startups Should Focus on Digital Strategies in 2017

Brandanew

Which digital strategies in 2017 will enhance your brand performance? You need to develop digital strategies in 2017. Are you ready to develop your digital strategies in 2017? The post 8 Reasons Why Startups Should Focus on Digital Strategies in 2017 appeared first on Brandanew: Content Marketing & Branding Services.

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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( Just like in the real world, businesses pay to have their brands advertised, and there’s a limited number of billboards available. Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked.

SEM 113
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The Best Books for Marketers (New and Old)

ConversionXL

Radical Candor by Kim Scott (2017). On marketing and advertising. Ponderings of a PPC Professional by Kirk Williams (2020). More than a book of PPC tactics, Kirk Williams explores the thinking and strategy behind essential digital components that affect every facet of your work. This post contains video, click to play].

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