2017 B2C Technical Review Video 
ConversionXL
MARCH 6, 2019
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.
David Teten
DECEMBER 3, 2019
(To see the video above, please click the image, and then click on the Play button.). When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. .
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YoungUpstarts
SEPTEMBER 17, 2018
From auditing tools to inventory management, there’s a million and one ways that mobile technology can help you get a better handle on branding without a dedicated team of marketers. According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Develop your own mobile app.
ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?
ConversionXL
APRIL 12, 2017
Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.
ConversionXL
MAY 1, 2019
A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.
Hearpreneur
DECEMBER 15, 2017
We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.
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