ConversionXL
MARCH 6, 2019
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.
ConversionXL
APRIL 12, 2017
Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.
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ConversionXL
MARCH 13, 2019
But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?
YoungUpstarts
SEPTEMBER 17, 2018
According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Or take Kraft’s iFood Assistant , which provides easy how-to videos and recipes. Are you struggling to create interesting content that potential customers would stop to see? Develop your own mobile app.
Austin Startup
APRIL 17, 2017
Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.
ConversionXL
MAY 1, 2019
A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. You can sell clothes with images; you’d struggle to sell an online game without video. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.
Steve Blank
JUNE 23, 2021
Remote Discovery – As the pandemic forced teaching remotely, we’ve learned that customer discovery is actually more efficient using video conferencing. If you can’t see the Gloflow video, click here. If you can’t see the Loomia video, click here. If you can’t see the Skywalk video, click here. Team Pause.
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