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Predictions for 2020 and the decade ahead

Eric Friedman

The first cross platform audience wars will start with interoperability being at the center. The best game will get the biggest audience, and all the time/energy/attention of getting “stuff” in a game can be transferred over. 8/ Deep Fakes become a huge problem for the 2020 elections. Happy 2020!

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. With Opsfleet, the situation was critical as they provide a commodity service (software development) and have signifcant competition.

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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. While these strategies can be planned up to a year in advance, many efforts are no longer applicable due to the various restrictions that consumers are facing. This leaves your audience with little to wonder about how you are handling the pandemic.

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SXSW Pitch Finalist: Votem

Austin Startup

Pete Martin , founder of CEO of Votem , and classic rock drummer The Forrest Four-Cast: February 20, 2020 Paging Iowa elections officials! One of 50 finalists for SXSW Pitch 2020 , Votem is a revolutionary election management company that aims to give democracy back to the people. What is your top goal for Votem for 2020?

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Why do marketplaces make great businesses?

Austin Startup

One of the highest we saw in 2020 was Ke.com , a Chinese platform for buying and selling properties. The rise of no-code and low-code tools means it’s never been easier to set up and build an online business. The rise of no-code and low-code tools means it’s never been easier to set up and build an online business.

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SXSW Pitch Finalist: Sapient

Austin Startup

Sapient’s Sam Parks and Martin Koch have developed a smart outlet system for commercial deployment The Forrest Four-Cast: January 28, 2020 If Sam Parks , CEO and co-founder of Sapient Industries , weren’t working for his startup, he’d be working as a scientist, using his background in nanotechnology as an applied physicist. Who does it serve?

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. It defines what you want to communicate to your audience and in what form. Image Source.

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