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Future of Work Software That Focuses on EQ Not Just IQ

Hunter Walker

Early adopter verticals — such as software development and tech sales — is mostly in Gen 3. And my framework here also applies mostly to the US, with other part of the world ahead and behind the pacing I’ve suggested above. Not every industry and not every profession has moved through these generations in sync.

Software 115
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An update on Version One’s thesis: Backing mission-driven founders who are early in new areas

Version One Ventures

Our investment philosophy is so core to who we are as humans and as a firm that even if we didn’t have one officially written, we’d still have the same guiding framework and convictions. Our current investment thesis, “backing mission-driven founders at the earliest stages,” was introduced back in 2020.

Founder 94
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SXSW Pitch Finalist: Passbase

Austin Startup

Passbase Co-Founders: Felix Gerlach , Mathias Klenk and Dave McGibbon The Forrest Four-Cast: February 26, 2020 Passbase is tackling a huge and essential challenge: how to build a secure, private, and convenient digital world. What is your top goal for Passbase for 2020? What is the most overhyped tech trend of 2020?

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Build vs. Buy: Which is Right for Your Business?

ConversionXL

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. How to decide when to build versus buy: A decision framework. You need to build or buy these features to keep up.

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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

This is a summary of: Revenue-Based financing: State of the Industry 2020. Capacity Capital , based in Chattanooga, Tennessee, was launched in 2020 with a primary focus on the Southeast. —– UP Fund is a rolling venture fund launched in Q4 2020, and part of global SaaS accelerator Upekkha, based in India.

Equity 78
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. The creators employed a “what if” framework to unsettle viewers and tap into the warning of complacency.

Marketing 110
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”. Up until 2020, Google Shopping was a paid platform for online retailers to advertise new products, akin to Google Ads. From here, attach valid marketing metrics to each goal.

eCommerce 129