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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth.

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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

One common scenario is this: Company PJ spends $250 million on traditional advertising. My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well).

Global 136
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Facebook S-1: The Most Anticipated IPO in a Decade ? AGILEVC

Agile VC

How They Make Money : Facebook’s primary revenue stream is of course selling advertising on Facebook.com, which in total accounts for 85% of revenue. The Advertising business is growing slower (69% YoY in 2011) than the whole company and if you dive in to the quarterly growth rates, you can see that it’s fairly lumpy.

IPO 100
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How to Compete Against Open Source Competition

Software By Rob

If you’re going to pay a hefty licence fee, you want to do just as much, if not more, research before you lay your money down, lest you buy a turkey! #6 Also, what’s this about prospective usrs only having to do research into FLOSS software? 6 Matt McGinnis on 08.11.09 This is the sole reason for building Flooha.com. . #17

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Lessons Learned Taking Parental Leave as a Solo Entrepreneur

Software By Rob

I’m confident I could completely walk away from email cold-turkey without giving notice, for two weeks. After a couple years of Micropreneurship, it’s still difficult to accept that there are enough systems in place that I’m able to make money without working…at least for a period of time.

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Israel Innovation Roadtrip – 15 Startups Pitching for Funding

VC Cafe

event, following 14 similar ones in Israel, Turkey and Europe. Active Insight provides a SaaS product for customer acquisition optimization, providing adaptive content, targeted marketing, sales intelligence, predictive analytics and customer engagement campaigns based on real-time micro segmentation. This is the firm’s first U.S.