Acquisition Affiliate Aggregator Metrics 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.
ConversionXL
NOVEMBER 23, 2022
This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.
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Occam's Razor
JULY 18, 2011
You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. So for our email campaign analysis let’s look at metrics using that framework. That is okay.
Occam's Razor
AUGUST 9, 2016
Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.
David Teten
DECEMBER 3, 2019
Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds. .
Occam's Razor
APRIL 21, 2014
Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. If you have a lot of them, aggregate them up.
Occam's Razor
AUGUST 12, 2013
And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You don't have to do attribution analysis for all your conversions in aggregate.
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