Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. HTTP Referrer. that runs on the destination page. that runs on the destination page.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. If there is nothing in the referring string, that visit is marked as Direct. It will put that data in Campaigns section of the Acquisition report. Earn more affection. Here's an example.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 18, 2010

Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 1, 2008

Now segment the Unique Visitors (or Visits) that display offline intent by referring urls or by email campaigns you are running or by search keywords or affiliates traffic or … the list is nearly endless (a very good thing). Measure impact on your site, correlate it with any signal you pick up in your call center.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

JULY 31, 2006

5 : Understand exactly what the acquisition strategy of your website / company is. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. You get the idea. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

Software By Rob

FEBRUARY 10, 2009

Are you able to refer back to past changes to develop new one’s? No affiliation to either #19 maxwell on 02.27.09 honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. . #12 Praveen Rajan (Marketingly.com) on 02.11.09

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60