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How to Measure Small Business Website Performance

Up and Running

Keep in mind that site speed is just one core web vital that search engines like Google reference and review to determine site health. Likewise, if there are referral sites and affiliates doing a great job of promoting your website, then you should help them out some more. Conversions refer to specific actions that users take.

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? PPC Keyword ID’s Visible on Landing Pages. Offline marketing, newsletters, social media, affiliate links, etc. Do they have PPC campaigns showing up in organic results. Filter Creation.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Up and Running

A distinction can be made between the two approaches, with retargeting mainly referring to cookie-based ad targeting and remarketing to collecting information of users and visitors to send them promotional emails. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

You worked so hard to get that referring link / execute the campaign. First visit: From a campaign (search, referring url, social, display, whatever). If they are like every other company that obsesses with PPC and Yahoo! Visit 2: Came from Affiliate Campaign click. Affiliate Campaign: Visits: 2 See how that works?

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.” However, we also see affiliate click fraud, competitor click fraud, click farms, and bots.

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