Seeing Both Sides

OCTOBER 24, 2015

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%?

Churn Rate 20

Churn Rate Early Stage Revenue Metrics 20

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. Who needs a business plan when there is work to be done?”

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Up and Running

AUGUST 21, 2014

All that money that you spend in pay-per-click is going to go into your customer acquisition cost. Obviously, at the end of the day, the eCommerce conversion rate, how many people end up purchasing, it’s what you’re going to end up using to actually track your customer acquisition costs.

Metrics 84

Metrics Startup Churn Rate Forecast 84

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Most of this data is sourced directly from the business through service providers such as QuickBooks , Xero , MX , Shopify , Stripe , Google Analytics , and Crunchbase.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

JUNE 21, 2017

For a SaaS company, there’s a magic LTV > 3x CAC number: the “lifetime value” (or LTV) of a customer (total revenue expected from each paid user) should be more than three times higher than the cost of acquisition (or CAC) of that customer. Tracking lifetime value on other types of businesses is harder.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

MARCH 11, 2015

She is regularly invited to participate as a judge for business plan competitions, as well as speak on topics including entrepreneurship, angel investing, social media, and authentic self promotion. Needless to say, the webinar was absolutely packed with great tips on what it takes to pitch your business so that investors take notice.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

maplebutter.com

JANUARY 8, 2013

No investor cares about a business plan. If you’re not into business plans, as an investor, how would you decide if a startup is worth investing in (if you do in fact invest in startups)? . Acquisition / Lifetime Value, etc. How can I lower my apps churn rate? They care about real product.

Technical Review 44

Technical Review Startup Cofounder Software Review 44