Acquisition, Campaign, Retention and Vertical

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework

Framework Marketing Acquisition Retention

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce

eCommerce Marketing Social Media Retention

How To Develop Your Customer Retention Strategy

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention

Retention Developer Customer Programming

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention

Retention Customer Developer Programming

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention

Retention Customer Developer Programming

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention

Retention Customer Developer Programming

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

OCTOBER 7, 2019

Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . Employee KPIs.

Founder

Founder Retention Metrics Technical Review

The Modern Approach To Account Based Marketing

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

IP

IP Marketing Technical Review Software Review

Customer Retention Strategies: 4 Phases for Development

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance.

Retention

Retention Developer Customer Programming

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.

Retention

Retention Churn Rate Metrics Software Review

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile

Mobile Technical Review Software Review Metrics

Product Marketing Contribution

SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. when to use each and to what end).

Product

Product Technical Review Marketing Affiliate

Go Anywhere, Get Anything

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran

Iran Technical Review Non-Compete Lean

7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. You can (and should) launch dedicated reactivation campaigns. Landing Pages.

San Jose

San Jose Customer Database Campaign

Tech Diversity & Inclusion Allies at SXSW

Austin Startup

MARCH 7, 2018

An early Human Rights Campaign board member and longtime Austin LGBTQ leader, Eugene co-chaired President Obama’s & the DNC’s LGBTQ Leadership Council. He started his first company at 18, where he grew the business and successfully lead it through an acquisition just two years later.

Technical Cofounder

Technical Cofounder Cofounder Fractional CTO CTO

The Conversion Rate that Actually Matters in Mobile Apps

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means.

Mobile

Mobile Conversion Retention Campaign

You Should Probably Send More Email Than You Do

www.kalzumeus.com

AUGUST 13, 2012

Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. For example, I wrote a drip marketing campaign (a series of emails scripted to go out at particular intervals) for WPEngine. How can I sign up for that WPEngine drip campaign?

Email

Email Software Review Software Campaign

Startup Tools

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review

Software Review Startup Silicon Valley Analytics

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B

B2B Metrics Marketing Startup

StartUpRoar

Growth Marketing: The Skills and Frameworks You Need

7 High-Performing Ecommerce Marketing Strategies for 2022

Trending Sources

How To Develop Your Customer Retention Strategy

The 4 Phases For Developing A Customer Retention Strategy

The 4 Phases For Developing A Customer Retention Strategy

The 4 Phases For Developing A Customer Retention Strategy

Critical Key Performance Indicators (KPIs) for Founders

The Modern Approach To Account Based Marketing

Customer Retention Strategies: 4 Phases for Development

9 Case Studies That’ll Help You Reduce SaaS Churn

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

Product Marketing Contribution

Go Anywhere, Get Anything

7 Easy and Effective Customer Segments to Target in Facebook Ads

Tech Diversity & Inclusion Allies at SXSW

The Conversion Rate that Actually Matters in Mobile Apps

You Should Probably Send More Email Than You Do

Startup Tools

Marketing Metrics 101 for B2B Startups

Stay Connected