Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. The Client could still do massive media buys (TV!

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The more this value exceeds 1, the more this channel functioned in an assist role. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Are you aware of your cost per acquisition on other channels? Share top performing channels. Social Media – 60.16%. CPA / Sub-Affiliate. The truth is that it’s not all that mysterious.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. I even abandoned CPA (not enough focus on what makes the ads good). Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Now consider a traditional media business. Sorry about that.)

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Treat it like any other acquisition growth experiment.

Marketing 78

Marketing B2C Social Media Channel 78

Up and Running

MARCH 14, 2017

Startup validation tactic 2: Social media surveys. The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute.

Business Plan 94

Business Plan PPC Lean Campaign 94

infochachkie.com

SEPTEMBER 24, 2011

John Greathouse has held a number of senior executive positions with successful startups during the past fifteen years, spearheading transactions, which generated more than $350 million of shareholder value, including an IPO and a multi-hundred-million-dollar acquisition. John is a CPA and holds an M.B.A. from the Wharton School.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Occam's Razor

MARCH 7, 2016

While I'm pointing out Google+, this has been replicated on every social channel ( my LinkedIn influencer channel is another great example), every newsgroup, every other rented platform over time – all you need to do is look. Of course, measure that using the four best social media metrics !) More of me.

Analytics 60

Analytics Marketing Metrics Audience 60