Acquisition Clickthrough Design Metrics 
ConversionXL
NOVEMBER 23, 2022
It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. CXL live is a marketing conference that gets it.
ConversionXL
APRIL 14, 2021
A team can include a video editor, writer, designers, and other people with a knack for visual arts. Usually, it’s enough to have two to three people who can do multiple things – e.g., a video editor that’s also adept in graphic design so they can both create and animate your graphics. The first metric is video views.
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ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Imagine you had a client who sold interior design services and wanted to run a display campaign.
ConversionXL
MAY 22, 2014
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Acquisition – Getting Visitors At Top Of The Funnel.
Duct Tape Marketing
MARCH 3, 2017
There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Modcloth highlights women’s clothes from modern, indie and retro designers. Competition shifts from user acquisition to user retention.
ConversionXL
APRIL 6, 2016
The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Claire Vo: CRO Metrics for Performance and Insight. Big changes w/ big results + Big design changes. Wrong Success Metric (OEC). Image Credit: Punchline Copy. The model is made up of 4 parts: Triggers.
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