venturedig.com

NOVEMBER 1, 2009

The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). With Banner Ads, specifically CPA-based ads, I believe it’s only a matter of time before the revenue stream becomes less dominant. Allocate about 20% of of your ad space to CPA-based Ad Networks. Mobsters 2-3.5M.

Social Network 55

Social Network Business Model Networking CPA 55

infochachkie.com

SEPTEMBER 24, 2011

The ultimate irony is that when we later sold the Company for a substantial amount of money, it was discovered during due diligence that the prestigiously inept firm (whose name rhymes with a type of pasta) screwed up a basic corporate filing. John is a CPA and holds an M.B.A. We are in Nashville which is not tech friendly.

Equity 40

Equity Silicon Valley Cofounder PR 40

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

One of the biggest lessons I learned is when going into business that requires heavy technical work, such as the e-commerce website (programmed in PhP) we ran, it is better to find a programmer that will work with you on a profit sharing basis rather than payment per task.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. You can't really do CPA with Facebook, else I would have it there (for CxOs FB should consider doing conversion tracking). See if sponsored stories add any value.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

infochachkie.com

DECEMBER 5, 2011

To illustrate the extent to which a company’s name is largely irrelevant to its ultimate success, let’s examine the genesis of six successful technology companies’ names. eBay – Derived from Founder Pierre Omidyar’s consulting company, Echo Bay Technology Group. After a great deal of buildup, the name was proudly announced: “Soar.”

Naming 40

Naming Technical Review Product Product Name 40

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? CPA / Sub-Affiliate. Software / Tech. To fight such actions, review your affiliates’ tactics. Here are some questions to ask yourself… Do you know the value of a new customer? Do you know the value of a repeat customer? Are you aware of lifetime value?

Affiliate 48

Affiliate Programming Marketing PPC 48

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 21, 2011

Professionally, I am a Certified Public Accountant (CPA), may also be called a Chartered Accountant (CA) on your side of the globe, a Finance Charter-holder and a Certified Financial Planner. Right out of Graduate School, I started my career with one of the big four accounting firms in their M&A (Mergers and Acquisitions) practice.

Internet 80

Internet Technical Review Stock Due Diligence 80

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Prospects at this stage will be trying to get a complete picture of your business through reviews and recommendations. Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140