Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

YoungUpstarts

MAY 6, 2015

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape. The Digital Marketing Landscape is Overwhelming.

Advertising 100

Advertising Application Development SEO Channel 100

VC Cafe

SEPTEMBER 26, 2010

Launch48 is a new kind of micro-incubator taking place over the course of a weekend, which enables entrepreneurs to pitch their concept in one minute, in order to find team mates who are interested in pursuing the idea. It’s nice to have protected IP, but that will mostly matter later on in the event of an acquisition.

Elevator Pitch 102

Elevator Pitch Incubator Technical Review Startup 102

The Equity Kicker

MAY 22, 2015

In recent years VCs have been rushing to add value by hiring non-investors to help their portfolio companies. Note: I haven’t included accelerator programmes or incubators. Founder Collective: hired a journalist to help their portfolio with PR. Please shout if you know other examples and I will update.

Portfolio 60

Portfolio PR Incubator Early Stage 60

The Next Web

JANUARY 26, 2014

He mentors young startups at Singapore Management University and True Incube Thailand , a 500 Startups Partner. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Why does it work? Users like free money, whodathunk!

Thailand 167

Thailand Social Network PPC Singapore 167

socialmatchbox.com

OCTOBER 23, 2010

These days sales, marketing and PR people seem to grow on trees. If they hire an accountant to help prepare and file their taxes that may cost around $500. You should avoid spending your time here and instead focus on finding a way to generate revenue or to attract investors so that you can afford to hire someone.

Part-Time VPE 41

Part-Time VPE Sweat Equity DC Washington 41

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM? Very helpful and worth taking time to go through most of them. Thanks for a Great Post. Reply Mary B. , Amazing list.

Software Review 110

Software Review Startup Silicon Valley Analytics 110