Acquisition Retention Sales Cycle Technical Review 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). If you think it’s hard to get the technical systems to talk to each other, I have found that it’s even harder to bridge the gulf between the various professionals who interpret them. Don’t forget it.
ConversionXL
NOVEMBER 23, 2022
You can’t beat category kings, and the only exception for this is through tech disruption. Product should be your main channel for customer acquisition, retention and expansion. There’s no in between: it can bridge the gap between tech and people or close it. in the past years, according to a research by IDC.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
APRIL 7, 2021
While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. So what’s the difference between sales and account-based marketing? Dave says it best (who ran ABM at Marketo & Bizible).
Up and Running
OCTOBER 7, 2019
Due to the nature of the subscription model, SaaS companies need to focus on certain metrics to ensure profitability. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Customer churn rate: shows the percentage of customers lost in a given period (e.g.,
ConversionXL
OCTOBER 7, 2022
Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.
Hearpreneur
JANUARY 30, 2022
Much of our lives and many of our enterprises have been able to continue in ways that would not have been conceivable 15 years ago due to technological advancements. Digital transformation efforts will be energized by our rapid embrace of technology. Digital technology is the other way businesses will pivot this year.
ConversionXL
JUNE 2, 2022
Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. Get executive buy-in.
Expert insights. Personalized for you.
250 
Let's personalize your content