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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). BUSINESS-FOCUSED (B2B). Network Effect B2B.

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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

But it is significantly cheaper than getting leads from traditional media marketing, where advertisements are far more expensive. In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up.

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Why Your Startup's Name Matters

mashable.com

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. of Web Users Meet Singles on Social Networks [STUDY] Want to Highlight Your New Facebook Pictures? Social Media Lists. Social Network Lists.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more). if your business should be on that network and 2. So, let's fix that error. They should.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Purchase a membership that allows you to advertise your business and USE IT. A great offer goes a long way quickly…especially through our favorite social networking sites!

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Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). Here’s a B2B example, a company I think well of… Cisco. Would you spend a single hard-earned Cisco router and switches dollar to get this as the return from a multi-million dollar Social Media budget?

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Is Social Proof Really That Important?

ConversionXL

Use this if you’re marketing B2B software, agency services, etc. Social Media – Praise from current customers and/or brand advocates in the form of tweets, Facebook posts, Instagram comments, etc. Save every positive thing people say about your product or service via social media. Save them for the thank you page.