Advertising Community Customer Development Social Network 
ConversionXL
SEPTEMBER 6, 2013
This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.
Steve Blank
MARCH 8, 2011
It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. The Adventure Begins.
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YoungUpstarts
OCTOBER 10, 2012
Traditional approaches to marketing and sales will only screw up customer advocacy. It’s painful to watch web-based media initiatives use traditional marketing techniques such as interruption advertisements or ‘all about us’ marketing communications. Community marketing is the best way to leverage Rock Star customers.
Both Sides of the Table
APRIL 15, 2010
I think the best solution for the social networking era is “in-stream&# advertising. I know you could argue that YouTube was much broader but it was really popularized in the social networks. It’s sort of Jack FM meets Total Request Live meets UCG/Social Gaming (at least in the future).
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? Website Analysis.
David Teten
SEPTEMBER 6, 2015
At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. In either case, corporations have to set up their investment vehicles so that the venture capital community sees them as serious players. Teten: How do corporate VCs interact with the broader VC community? .
Duct Tape Marketing
DECEMBER 17, 2019
What they love is the community of other new moms, with whom they can share their struggles and successes. Once you understand that the problem you’re solving for these moms is really about community, not fitness, you can refine your marketing approach. Suddenly, you’ve become the architect of this impactful community.
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