Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. But it gets worse. Here's one simple example. Just like Yahoo!

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. But they don't realize the cost. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Zero squared economic value or cost savings to the business. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. This quarter the goal of our PPC campaign is to get that to $2. "

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. As their PPC agency, we had to justify this dip. What can it offer your analytics team ? We produced this graph for one of our clients.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. It will cost too much. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). The amount of copy you need depends on the complexity and cost of the product. So if your site looks like BMW, but the product costs like Isuzu, you’ve got a winner.

Sales 133

Sales Design PPC Video 133

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio.

Marketing 89

Marketing Affiliate Channel Software Review 89

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

Even though I think that in many situations this could help lower sales force costs, I wouldn’t swap the entire kaswrite.com businesses for the sales staffing aspect of KAS , because finding a new employee usually can’t wait, but the website and its marketing can hold off another day.

Oklahoma 76

Oklahoma Stock B2C PPC 76