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What is CRM? Customer Relationship Management Explained

Up and Running

It’s a system that can help you build a database of customer information, stay better connected to customers, and streamline your overall processes. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints.

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Groupon Getting Pummeled Daily in the Israeli Deal Market, BUY2 Leads

VC Cafe

According to daily deal aggregator site Tavo.co.il , BUY2 has a 17% Israeli coupon market share, and Deal Hayom has 7%. With double the number of Facebook friends, and probably an even larger e-mail database, BUY2 tripled Groupon’s revenue for the day. A major aspect of the Israeli daily deal space are the daily deal aggregators.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. For more rigorous, bottoms-up sizing exercises I suggest tools such as Statista and the United States Census Bureau (also their North American Industry Classification System database) to help identify more specific data.

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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates! A really expansive and accurate database and detection mechanism when it comes to mobile platforms. Clean into the three desired categories. Why is this cool?

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Dan Zarrella of Hubspot has conducted some very interesting research using the Hubspot and MailChimp Databases, which talks about opens, click throughs, and a number other factors. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story. Why is that?

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Do that, and you’ve met the minimum requirements and the possibility of achieving awesomeness. Ready for the best email marketing campaign metrics?

Metrics 137
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Startup Resources

www.vccafe.com

From premium paid subscription databases to free tools showcasing new startups and startup maps, The Ultimate Startup Intelligence Tools List is guaranteed to help you get your research done. Plus, their javascript Library is real time so you get notifications on any database update. Need a database/back end solution?