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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. Measurement Recommendations for Desired Branding Outcomes.

Campaign 128
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137
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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. It helps remove some of the busy work so that you and your team can focus on relationships.

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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.