Version One Ventures

MAY 3, 2023

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. Freshbooks and Zoho are the best-known examples from past decades, but an increasing number of start-ups are joining that effort (among others, our portfolio company Headout).

India 86

India LP Silicon Valley Vertical 86

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks.

Marketing 89

Marketing Affiliate Channel Software Review 89

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram. It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? The company obsesses about conversion rate. Or perhaps you want to create a wishlist (boom! Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48