Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through affiliate deals? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 90

Marketing Affiliate Channel Software Review 90

YoungUpstarts

JUNE 23, 2016

Create a YouTube Channel. A YouTube channel is basically a video version of a blog, or as the trend has come to be known as, a vlog. Contrary to popular belief, SEO is very much alive. This means you still have to adhere to organic SEO practices and none of the black hat stuff like spamming. This means no salesy stuff.

SEO 100

SEO Social Media Hosting Affiliate 100

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. They sell their hardware at cost – say a new refrigerator.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. They sell their hardware at cost – say a new refrigerator.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Analytics Channel 119

The Startup Toolkit

JANUARY 3, 2013

In totally non-rigorous order from most to least common: Niche content sites (SEO + adwords/affiliate). Niche dropshipping (SEO + suppliers). Real products (usually with minor recurring revenue and no scalable channel). Niche community (retention + adwords). Language middleman for people & services (e.g. Sounds good!

Private Equity 31

Private Equity Algorithm Affiliate SEO 31