ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Have you configured your custom and default channel groupings? PPC Keyword ID’s Visible on Landing Pages. What It Is: Adding manual UTM tags ensures your channels are being properly credited.

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. The reviews prove it. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Scanned QR codes. What are UTM parameters?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 20, 2010

Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly). If you are a little bit tech savvy then go get REL Software's Web Link Validator, it's pretty good. Click edit on your bookmark.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Competition (who comes up first consistently, ppc and organic). No credit cards required to sign up! Sign up today! I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 1, 2008

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Really not a big deal.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. Review the book. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

AUGUST 11, 2015

Hostname [Domains with your GA code]. Hostname [Domains with your GA code]. I was worried that if they scrape the content from my blog, they likely scrape my GA code as well and now I have polluted data! The All Traffic folder has Social spread out in Channels, Treemaps, Source/Medium and likely in Referrals.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 9, 2015

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Our interest here is not that type of intelligence. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60

sharkseo.com

NOVEMBER 29, 2010

If anyone were to copy your embed code and put it on their site, your score would go up – the higher your score, the more trees they would have planted for you. You’ll have to focus on ranking for those words and probably do PPC, instead of focusing on the words that are drawing in new visitors organically. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49