Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. At this point you should educate your management team on this specificity. " You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Finally, and only lastly, I blame the management teams. Tag Management.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? If you don't kill 25% of your metrics each year, you are doing something wrong.

Analytics 118

Analytics Web Metrics Channel 118

David Teten

JUNE 12, 2014

In December 2010, Richard Kane, then-President, Harvard Business School Club of New York , asked me if I’d like to found an HBS alumni-affiliated angel group in NY. We are also the second or third most active angel group in New York, depending on which metric you use. about 150 for Golden Seeds in New York, the largest group).

New York 114

New York Connecticut Angel Groups Florida 114

Occam's Razor

OCTOBER 22, 2008

On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. Branding baby! Take a breath. :).

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. All while constantly optimizing your portfolio via controlled experiments. Fill it with the best web metrics to measure success.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Pick hard metrics to designate as your key performance indicators.

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

Task Management. Project Management Tools. Subscription Payments / Management. Managing APIs. Customer Relationship Management. Contractor Management. Private beta invitations & management: Prefinery. Scanning / Document Management. Project Management tools. SaaS Metrics Tutorial â??

Software Review 53

Software Review Technical Review Startup 53

VC Cafe

JUNE 19, 2020

According to its survey released this month, the impact investment market has reached $715 billion in 2019, with an estimate of about 1,720 organizations now involved in managing funds for those who want to make a financial return from investments that also have beneficial social or environmental outcomes. “We

Venture Capital 174

Venture Capital Global South Africa 174