article thumbnail

What is employer branding and why is it important?

The Startup Magazine

Employer branding is the reputation and image of a company as perceived by employees (past and present), competitors, and customers. By measuring metrics such as page visits, applicant numbers, and staff retention rate, you can gather tangible data to prove your employer brand is resonating. Source: Pixabay. Look after your employees

article thumbnail

30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

Next year, we are pivoting our business to focus more on helping businesses with their online visibility and reputation management. 20- Client retention. In the next year, I will be pivoting my business to focus more on client retention. 22- Customer retention. #2- Improve online visibility. Photo Credit: Edward Solicito.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. Detecting unsatisfactory items as soon as possible might save your reputation, marketing budget, and customers. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases. The second type is winning.

Retention 126
article thumbnail

Advice From a Successful Female Business Owner: “Don’t Wait Until You are at the Top of Your Game to Get Covered”

Women Entrepreneurs Can

A captive insurance company is a real insurance company created by a business or its owners to primarily provide property and casualty insurance to affiliated businesses. Reputation damage. Captives can also offer coverage for gaps where commercial insurance policies do not cover. Loss of key employee. Cyber attacks. Natural disasters.

article thumbnail

How Your Customers Actually Read Your Emails

ConversionXL

A common campaign that can be used by all online businesses in one form or another is the retention email. For lead generation businesses (affiliates, etc.) Here’s another email I received just the other day from an awesome, and highly reputable, company (who I respect greatly). this is often a follow-up or reminder.

Email 114
article thumbnail

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales.

Demand 115
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. In GA4 go to Reports > Life cycle > Retention.

Metrics 105