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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI characters are already hosting interactive streams and shows in which they respond to audience questions, comments, or votes in real-time.

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Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162
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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. " "Hit it." To take advantage, buyers need scalable, enterprise-caliber ad technology solutions.

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A Mile in Their Shoes: Framing Your Content Marketing Strategy

crowdSPRING Blog

There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing , along with 80% of B2C businesses. Because the best way to excel in content marketing is to give your target audience something they’ll find valuable. Your target audience does, too. Probably not.

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The Definitive Guide to Data-Driven Marketing

Duct Tape Marketing

This may sound simple enough, but the process of analyzing marketing data can be a daunting task for those who don’t have a grasp on the data collection, maintenance, and aggregation processes. Learn how to start a data-driven nurture program here: The B2B Marketer’s Guide to Lead Nurturing. That’s data-driven marketing.

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online.

Search 71
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is.

Metrics 141