Aggregator Campaign Europe Metrics 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not.
ConversionXL
OCTOBER 13, 2015
people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.
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ConversionXL
JUNE 21, 2015
It’s among the very best CRO events in the world, and of course in Europe. Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Valentine’s Day campaign).
ConversionXL
AUGUST 21, 2014
That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.
ConversionXL
MARCH 26, 2014
Did they find your website via a campaign? You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2) If you’re using stuff that blocks a lot of user interactions until all the scripts are loaded, this may be a better metric.
ConversionXL
JULY 11, 2016
It’s among the very best CRO events in the world, and of course in Europe. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. 7 Basic Plots on Wikipedia ). Prioritize.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.
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