Aggregator Channel Cost IP 
Gust
JANUARY 4, 2012
Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?
Occam's Razor
JUNE 4, 2018
I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Delivery times based on geo/IP/mobile phone location. Yet, when I want to pay full price on www.timbuk2.com You should.
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VC Cafe
SEPTEMBER 9, 2020
Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). Gen Z and the 1% rule. Creators Platform Dependency.
Steve Blank
FEBRUARY 25, 2014
We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. We track each team’s progress as they test their business model hypotheses. Diagnostics. You can see the entire presentation here.
ConversionXL
MARCH 20, 2019
G2 Crowd confirms that it’s a high-cost option. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic. Show ads based on IP address. That same data is also used for later follow up.
Austin Startup
APRIL 25, 2017
I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. 2 years ago my grandmother didn’t have Facebook.
Occam's Razor
JANUARY 28, 2013
They use geo/ip to work out where I am. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. What is the cost of, and options for, an ADT security system? I press a button and – boom! – Music!
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