Aggregator Channel Differentiation Matching 
VC Cafe
MARCH 1, 2024
I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches?
ConversionXL
NOVEMBER 23, 2022
The most important factor for differentiation in CXL Live is its unique format. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.
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ConversionXL
MARCH 20, 2019
It’s not just a giant CRM that matches customers with a subset of relevant accounts. As one user notes : “Matching the content with CRM tools takes time. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Aggregate that data at an account level to know which accounts to target.
Up and Running
MAY 1, 2014
Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? Your prices need to match up with consumer demand and expectations. Does your packaging match your positioning strategy? Social Media.
Occam's Razor
SEPTEMBER 29, 2009
Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. If you use broad-match like I did above you get a "category" view of your performance. Traffic Differentials.
David Teten
JUNE 1, 2011
Deal aggregation websites Increasing in popularity, trying to increase market efficiency. Question : How do generalist PE funds differentiate and get in the advisers list? Question : How do PE funds differentiate in the LOI phase? Intermediaries. Banks, brokers, Advisors They have the confidence and trust of the business owner.
Occam's Razor
APRIL 21, 2014
Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).
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