ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. If there’s a cost associated with running a campaign (i.e.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Agile VC

APRIL 17, 2011

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. Distribution revenue is CPC and CPA. . Filing Date: initial S-1 filed Nov 17, 2010 , updated March 9, 2011. Founding Date: 2004.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Occam's Razor

SEPTEMBER 24, 2012

Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. An additional prove value scope can also be: Cost savings. The reduction in customer service costs – no more phone calls! But not, ever, in aggregate.]. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). You have to have some of your own content formats and not just be an aggregator of talent. But think of this.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

crowdSPRING Blog

AUGUST 25, 2013

The first important data-set to extract is the acquisition cost. For instance if your company spent $10,000 on print advertising and acquired 100 new customers as a result, the acquisition cost for each new customer (CPA) would be $100. And there is an expense associated with each and every marketing tactic performed.

Customer 95

Customer Aggregator CPA Lean 95

Startup Lessons Learned

JUNE 5, 2009

It’s entirely possible for the startup to be a massive success without having large aggregate numbers, because the startup has succeeded in finding a passionate, but small, early adopter base that has tremendous per-customer behavior. If it costs $0.10 Even that early, it became clear that 4% was not an achievable goal.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102