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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. IP address) can provide clues to search engines, as can search history, time of year, or time of day. More than ever, your job as an SEO is to extract intents from query syntax. The lesson?

Search 126
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A Quick Primer on B2B Conversion Optimization

ConversionXL

But in B2B, you’re often dealing with fewer products, but you not only need to take into account the persona of the person coming to your website, but where they are in the customer journey.”. To what points in the customer journey do they correspond? They may have been a customer before. Who is your ideal customer profile ?

B2B 48
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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. Customer service. Google Custom Search Engine. IP Location Tools. Customer Relationship Management. SEO and Analytics Tutorials. SEO for Startups â?? Read post Why Learning should be your top 2013 new year’s resolution  for a full list. Codeacademy.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. They use geo/ip to work out where I am. John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes. I press a button and – boom!

Web 164
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Retooling Marketing in a B2B Company

Venture Chronicles

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45
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Local Listings: Which Ones Should I Focus On?

Duct Tape Marketing

It’s common knowledge that your business website is the best place to get customers to go when they’re online. Optimizing for local search results is called local SEO. Local SEO is super important, everyone says so. Be careful with Acxiom — you can only do this once from your IP address. Where do you even start?

SEO 28
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. We need to shift our strategy to more dramatic focus on SEO. million Unique Visitor.

Metrics 60