Remove Aggregator Remove Demand Remove IP Remove Revenue
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The Creator Economy is rising, but challenges abound

VC Cafe

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. Trend to watch : an equivalent to MCNs (Multi Channel Networks) on the early days of YouTube where creators band together to generate economies of scale (and share revenue). Gen Z and the 1% rule. Creators Platform Dependency.

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Account-Based Marketing Software & Tools

ConversionXL

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic. Show ads based on IP address. G2 Crowd confirms that it’s a high-cost option.

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Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Ping Identity has gone through a top to bottom transformation in marketing over the last year.

B2B 45
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Special: 72 Israeli Companies Exhibit at the 2010 Mobile World Congress

VC Cafe

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE Logia has the unique combination of being both a content aggregator and a billing aggregator.

Mobile 103
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If you are a pro, measure Revenue.

Metrics 166
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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). Switch your IP to the first opportunity from #1. but then ignore them as they are quite useless aggregated at this level. Geographic World Domination Opportunities.

Metrics 60