Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). And we recommend doing more SEO. Go to any report in Google Analytics and switch to a Goal tab or the Ecommerce tab. Never Compare Apples to Watermelons.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. How Do I Measure Success?

Analytics 124

Analytics Metrics SEM Web 124

Up and Running

JULY 7, 2020

When starting your eCommerce , product-based business there are many budgetary factors you need to consider. commissions on sites like eBay or Amazon, SEO costs, PPC costs, etc.) 2-Steps to start your eCommerce fulfillment and shipping budget. Calculating monthly costs of running your eCommerce fulfillment center.

eCommerce 99

eCommerce Cost Forecast Operations 99

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 29, 2009

You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc).

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 14, 2019

In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. As their PPC agency, we had to justify this dip. Combining Google Analytics with CRM and ecommerce platform data. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123