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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., And none of this enables marketers to target existing audiences, like cart abandoners.

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What is Structured Data & Schema for Websites & SEO?

Duct Tape Marketing

written by Guest Post read more at Duct Tape Marketing. For business owners and even for many marketing consultants, search engine optimization can seem like a headache – especially when it comes to any level of technical SEO. Aggregate Star Review Ratings in search results. Product ratings in Search results.

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What’s Your VC Tech Stack? Results from a Survey of Early-Stage VC Funds

David Teten

First, we asked VCs about their motivations for improving their technology stack (multiple replies were possible in all questions): What tools do VCs use to market their fund? Creating content and sending it out via newsletters has been one of the most popular ways for VC funds to market themselves.

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We Value Conversion More Than We Value Trust: Wading Into The Unroll.Me Discussion

Hunter Walker

faced a backlash despite having the right to aggregate and sell anonymized data in exchange for giving you a free product: Surprised Users! At first it was to serve you targeted ads in their notification emails to you, but then it became about aggregating and anonymizing data to sell to third parties (this is what Uber purchased).

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Our future should be one where we sell our data

Start Up Blog

What we need is a reversal of the current process, so here’s a thought experiment: Current Situation: Based on our internet behaviours in search, social content, pages visited, geolocation and other web based activities, AI predicts the probability that we are in a particular market to purchase something or act a certain way.

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Our future should be one where we sell our data

Start Up Blog

What we need is a reversal of the current process, so here’s a thought experiment: Current Situation: Based on our internet behaviours in search, social content, pages visited, geolocation and other web based activities, AI predicts the probability that we are in a particular market to purchase something or act a certain way.

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. This post focuses on these and other marketing-friendly use cases for Kaggle. Some interesting marketing datasets to explore. What is Kaggle?