Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

SEPTEMBER 29, 2009

The web rocks!]. You can measure this at an aggregate level, or you can measure it just for your campaign traffic. Web Analytics. A portfolio of seven strategies that you can use in the ultimate quest for any online marketer / analyst: measuring branding campaigns. Traffic Differentials. Sounds dicey!! :)).

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. In every web analytics tool on the planet. This metric delivers that insight.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

AUGUST 14, 2019

For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

FEBRUARY 7, 2022

The individual is ignoring varied influence across product portfolios, seasonality, diminishing returns, changes in the audience, and a million other things. Because: All data in aggregate is crap. From my first Web Analytics book, this formula works wonderfully for a successful experimentation program: 1. What can I say.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

APRIL 6, 2009

The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). The second source of data are the logs from googlebot that indexes the world wide web and all the pages (and your site).

Search 103

Search PPC Matching Analytics 103

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. 1 Search Results Ranking = SEO Success. Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. The main reason, as all decent SEOs will tell you, is that search results are no longer standardized.

Metrics 166

Metrics Marketing Search SEO 166