Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. StageGate Process. This is a big idea. What Does this Mean?

IRR 335

IRR Startup Business Model Agile 335

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

NOVEMBER 18, 2010

For decades startups were managed by pretending the company would follow a predictable path (revenue plan, scale, etc.) The Revenue Plan – The Third Fatal Assumption. Notice that the traditional product introduction model leads to a product launch and the execution of a revenue plan.

Burn Rate 247

Burn Rate Management Business Model Customer Development 247

Steve Blank

MARCH 11, 2015

More agile competitors are starting to eat into our business. They’ve learned the best distribution channel to get the product from their company to the customer. They’ve figured out the revenue model (subscription, license, direct sale, etc.) and how to price the product. What Drives Innovation?

Widget 120

Widget Lean Business Model Metrics 120

Startup Lessons Learned

NOVEMBER 8, 2008

This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. You can learn about customer development, and quite a bit more, in Steves book The Four Steps to the Epiphany. Expo SF (May.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. What plan says that?

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Startup Lessons Learned

JANUARY 2, 2009

We were even more embarrassed by the pathetically small number of customers we had, and the pathetically low amount of revenue we had earned so far. We’d always cringe as we admitted that, no, we really only had a few thousand customers and a few thousand dollars in monthly revenue. Retention cohort analysis. I am chugging along.

San Francisco 60

San Francisco Tampa Continuous Deployment Lean 60

Steve Blank

JANUARY 10, 2011

The VP of an operating division had run into trouble in product development; the product was late and getting later. The revenue plan had the new product baked into the numbers and it was clear that this division General Manager was going to crater his forecast (happens all the time, nothing new here.)

Forecast 264

Forecast Agile Revenue Founder 264

Steve Blank

AUGUST 18, 2010

We were lucky to learn about Customer Development early on in the life of our startup. It made more sense than our 60 page business plan predicated on a B-school class and a supernatural ability to predict the future. More importantly, we’d witnessed Customer Development’s massive success at another local startup.

Customer Development 230

Customer Development Developer Customer California 230

Startup Lessons Learned

JUNE 5, 2009

And so the spreadsheet is built with conservative assumptions, including a final revenue target. No matter how low we make the revenue projections for this new product, it’s extremely unlikely that they are achievable. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

DECEMBER 14, 2009

Now, Andrew’s excellent piece that I quoted from above correctly diagnoses two situations where consumer internet companies often get in trouble: They focus too much on short-term revenue, getting caught in a local maximum via constant optimization. It doesn’t say anything about which risks it should be used to mitigate.

Customer 156

Customer San Francisco Viral Lean 156

Steve Blank

JUNE 8, 2009

Customer Development by Vertical - Click to Enlarge (As a reminder, the Customer Development process says your business plan is just a series of untested hypothesis (unless you’re a domain expert.) You take your product vision and get out of your building to turn your hypothesis into facts. Waterfall, Agile, Lean?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

SoCal CTO

DECEMBER 1, 2010

No Business Plan Survives First Contact With A Customer – The 5.2 Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning - ReadWriteStart , November 10, 2010 Two years ago, 93% of Americans believed companies should have a social media presence. The Proof Is In The Revenue. billion dollar mistake.

Technical Review 175

Technical Review Technology Product CTO Hire 175