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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

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How To Find the Right Co-Founders?

Steve Blank

.” She looked at bit puzzled, so I continued to explain… One of the virtues of using the Business Model Canvas as part of a Lean Startup is that it helps you frame each one of your nine critical hypotheses. Activities” is where you define the most important things your company must do to make the rest of your business model work.

Cofounder 335
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167
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Maximizing Success with a Fractional CMO: A Complete Guide

Duct Tape Marketing

Their wide-ranging expertise means they can pivot effortlessly between crafting go-to-market strategies and driving revenue growth – all while nurturing high-performing teams within your organization. Key Takeaway: Don’t sweat over driving revenue growth – a fractional CMO is your secret weapon. The secret sauce?

Agile 62
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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs. The Old Days – Waterfall Product Development.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.

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Raising Money Using Customer Development

Steve Blank

A Progress Graph on the right visually shows how far you’ve come (in whatever units of goodness you’re tracking – revenue, units, users, etc.) They will realize that you have built a startup that’s agile, resilient and customer-centric. This is a radical departure from a traditional VC pitch. Get back up and running.