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Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

Given that the product may still be in development, the marketer also needs to be agile and ready to respond to unexpected obstacles with an early startup marketing strategy. Build a Social Media Presence. A strong social media presence is crucial for just about any business, but it is vital for a startup.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Twitter about it or post it to a social media site? I watched the OReilly webinar and would love to see more. We changed our model to B2B and adopted Agile around 2002. Given that this is my first effort in a joint partnership, Id like to ask you to help spread the word about the Master Class. Let me know. It is valuable.

Lean 60
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The Consumerization of Business Software ? AGILEVC

Agile VC

People have been selling software over the web for awhile and indirect selling via screensharing and webinar, etc isn’t new. But as social media continues to pervade businesses large and small, and purchase decisions increasingly happen at the user level (see #2) we will see dramatically more customer acquisition happen via the web.

Software 100
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Even Branding Should Be Agile: An Interview With Base Creative’s Matthew Kinsman

Up and Running

Thirteen years later, Kinsman is a veteran of the industry and a thought leader advocating in Forbes for an agile approach. The agile strategy is all about brand flexibility. Among other methods, email marketing, social media, and physical signage will all help ensure you get a good turnout.

Agile 60
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Content marketing is a centralized channel that also has overlap with others, such as SEO, social media, and public relations. Maybe webinars and content aren’t the best channel for you, but maybe you can make paid acquisition work. Litmus blog. Content Marketing. If you sell shoes, would virality work for you?

Channel 118
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Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). I totally agree and I'd like to add Gary Vaynerchuk's relevant talk about building personal brands in the social media landscape. August 24, 2009 2:17 PM Norbert Mocsnik said.

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8 predictions that will affect the way we sell this decade

NZ Entrepreneur

It’s about becoming more agile. As tomorrow’s customers interact with social media and the internet, they’re looking for honest, authentic people to do business with. Outbound sales – or ‘cold calling’ as some call it – often gets a bad rap on social media. 2) Business Authenticity. Prediction: Watch this space.