ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Pro Tip: Do this with your campaign team (e.g.

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

SEPTEMBER 10, 2012

What’s more important, traffic or conversions? Unless you’re in the pageview business, what you should first and foremost care about is conversions. Conversions take place when targeted traffic meets relevant offer. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. In the case of Credit Karma my first job is to identify what the Macro Conversion is. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

SEPTEMBER 16, 2020

Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages. The way to increase the conversion rate on those pages is to improve the copy. Find people interested in your offer (i.e. gift cards, real money).

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Just like Mazda improved their retargeting ads with proximity, Watchfinder did so with audience granularity from Google Analytics. Ad creative was also split tested.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 The company obsesses about conversion rate.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. And native ads that include rich media boost conversion rates by up to 60%. For example, users who are retargeted to are 70% more likely to convert.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. You would think if you throw in Conversion Rate in there and you are ready. Step 3: Assisted Conversions. Digital Attribution's Ladder of Awesomeness. Let's go.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Test different channels.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates. Your free trial signups are hardly equal. Is there an industry or job title (i.e.

Analytics 48

Analytics Conversion Software Review Email 48

YoungUpstarts

FEBRUARY 11, 2019

In most cases, asking a question and starting a conversation is a great objective for a first email, and much more likely to get results. Lucy is #3 employee in Reply with 8+ years of experience in different fields of B2B Marketing. Rather than making a massive request with your CTA, aim for something more reasonable.

Email 127

Email PPC B2B Social Media 127

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Search & Analytics. Search & Conversion. How To: Analytics. Enterprise Web Analytics in the Facebook Era. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. SearchCap Daily Newsletter. All Columns. Statistics.

SEO 54

SEO SEM Social Media Search 54

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. In the Lean Startup methodology, one of the most important elements is getting out of the building.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

SEPTEMBER 30, 2020

After the iPhone launched in 2007 to mass adoption, analytics were never the same. Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. As a B2B business, we’ve struggled with this problem for a long time. If a decent percentage of users weren’t authenticated (i.e.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Plus, other powerful analytical tools are easily available to you just a mouse click or browser tab away. Every business, whether B2B or B2C has to bring in customers. Conversion Rate. Setting goals comes first. Developing strategy is second. And fourth? Simple right? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. WordStream – Service that manages PPC campaigns, but great info too.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28