Remove Analytics Remove B2B Remove Green Remove Social Media
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels. We wrote recently about using social media for market research.

Product 110
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Suck Less | A Plea For User-Centric Design: Powered By You!

Occam's Razor

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it.

Design 86
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Social media platforms (e.g., The same goes for social media.

B2B 103
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161
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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 After all, no one will care whether the button is green or red if the page takes a minute and a half to load. Other Resources?

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. It does not stop at getting the first B2B contract.

Framework 163