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Middle-East-Meets-West Provides An Edge For B2B Tech Companies

YoungUpstarts

In our experience, having offices in both locations is ideal for a B2B tech company because the complementary strengths of the two locales open the door for fast and sustained growth. The San Francisco Bay Area is home to one of the world’s leading B2B technology markets. Let’s start with San Francisco.

B2B 100
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Niche, offering highly specialized products that are used in a handful of uncommon situations. Use targeted case studies to close dream accounts.

B2B 133
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NextView’s Greatest Hits

View from Seed

” Below are our favorite pieces from the past few years, divided in to a few key categories: fundraising, company building, product development, industry trends, and the life of a VC. Two Hires Startups Wait Too Long To Make “The first hire is a really good business generalist that is focused on analytics, finance, and ops.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Facts don’t change minds – true for both sales and customers. Renee Thompson – How to Win at B2B Optimization. The team from @northwoods watching #b2b optimization at #CXLLive presentation by @rsdthompson #relevanttopic #DigitalMarketing pic.twitter.com/edr237aHNf. What makes B2B different? Engagement.

Retention 106
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. Even PhD analytics eggheads. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. This has resulted in dramatic increases in sales. Highly trained salespeople.

Customer 154
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How to Identify Your Online Target Audience and Sell More

ConversionXL

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). What are you using [your product] for? What you can discover from Google Analytics. generational).

Audience 122
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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. JC Penney’s went from a sales model based on constant coupons and markdowns to “everyday low prices.”

Customer 133