ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MARCH 8, 2022

They confirmed that the software worked well, but what they really loved was the great data and analytics the software provided. So not only do we have to be on all of these channels. So I get the obsession with tactics and channels, but with this constantly changing landscape how can you possibly stay up to date?

Marketing 92

Marketing Software Review Technical Review Retention 92

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. A profound knowledge in every aspect of marketing and business development is necessary (e.g.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Analytics and measurement included? Getting results is hard.

Conversion 87

Conversion Framework Revenue Analytics 87

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Management 141

Management Marketing Campaign Social Media 141

ConversionXL

AUGUST 15, 2017

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Leads generated. First, let’s define ROI. Conversion rate.

Marketing 126

Marketing Analytics Conversion SEO 126

ConversionXL

AUGUST 15, 2017

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. You can do it with nothing more than Google Analytics, a spreadsheet, and some simple math. Leads generated. First, let’s define ROI. Conversion rate.

Marketing 92

Marketing Analytics Conversion SEO 92

Duct Tape Marketing

JANUARY 26, 2016

Increase lead conversion by X. Increase quality leads by X. Increase retention. If a key objective is to increase retention by 12% for example, you’ll need to know what retention is today of course, but you’ll also need to understand what activity, person or data point you’ll need to keep track of the variable.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula. Lead Generation.

Sales 60

Sales Marketing Sales Cycle B2C 60