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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

It’s quite likely that they will only distract visitors from your page goal, which is to increase clickthroughs to the ‘Add to cart’ button. They slow down your site , which is bad for SEO and conversions (every one second of delay in page load time can reduce conversions by 7%.). A recent VWO study showed an increase of 11.9%

eCommerce 125
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.

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article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. This kind of metadata can really boost clickthroughs to your site. Schema is a way to tell search engines what your content means, not just what it says.

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The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. This is a great example from Ahrefs: Now, here’s the thing: Ahrefs is an SEO tool and it can’t be used to find emails. Inbound vs outbound prospecting. So, they aren’t promoting their tool in this video (at least not directly).

Video 141
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When “Free” Converts (and When It Doesn’t)

ConversionXL

Here’s a chart from an Atlantic article that shows the “Average Percentage Increase in Sales After Product Samples in the Past Year, by Product Type”: Image Source. An article on City Lab asked the right question: “Why are we so willing to queue up for free things that are already cheap to begin with?”. Image Source. Back to Ariely.

France 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

The “themes” which I’ll talk about throughout the article are simple. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ). Create Ad Group Themes to Nail Relevance.

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How to Optimize Videos for Conversions

ConversionXL

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. File Size Matters. via a form.

Video 48