Audience B2B eCommerce Sales Cycle 
ConversionXL
MAY 8, 2019
Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.
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ConversionXL
NOVEMBER 5, 2020
Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this. Why this audience? Evaluation, however, implies a journey of discovery.
ConversionXL
JULY 8, 2021
The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Ecommerce purchases from Facebook Ads. Paid media is one of the most lucrative sources of customers for ecommerce. If audience building is a priority, email subscribers should be an important metric.
ConversionXL
APRIL 12, 2017
Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. Top keywords, for example, can reveal hidden audiences and segments.
Startup Lessons Learned
MAY 9, 2012
It took the idea of Customer Development and made it accessible to a whole new audience. What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or perhaps you need to chum (freemium) the waters a bit?
Hippoland
SEPTEMBER 28, 2018
B2B, for example, hasn’t even even really started as a category yet. The interesting thing about the US market is that customer acquisition these days is actually fairly straightforward online now for most customer audiences. But for B2B, for example, decision makers for older businesses can’t be found easily online.
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