Account-Based Marketing vs. Lead Generation: Which is Right for You?
ConversionXL
JUNE 2, 2022
Within hours, Legere praised the work on social media. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Account-based sales cycles are more complex than a sales cycle targeting one person.
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