Smaller Brands Have An Extreme Competitive Advantage in Content Marketing
Brandanew
MAY 14, 2015
By definition, they are closer to both their products/services and their customers, so their passion – so critical to good content marketing – is genuine, authentic, and accessible. They also don’t require an agency to “ generate ” the stories of their business’ origin, day-to-day operations, and vision for the future.
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